Hyundai Motor America launched their new advertising campaign called “Hyundai Smarter” at the #SmarterLiving affair at The Estate last night in Atlanta, Georgia. The event introduced the newly-designed 2015 Sonata to the all-important women’s market and featured a distinct panel of femme-fatale influencers featured in the campaign including Shantis Das ( Founder of Press Reset/ Hip Hop Professional), Myleik Teele (Founder of Curlbox), Rashan Ali (Media Personality), Christine White (Lawyer and Tech Investor), Marshawn Evans (Motivational Speaker). The evening, hosted by James Andrews (Founder of True Story), featured a special charity contribution to Spelman University by Zafar Brooks (Director of Corporate Social Responsibility and Diversity Inclusion at Hyundai Motor America) and Clifford Franklin (Fuse Advertising) and concluded with a heartfelt performance by award winning songstress Kelly Price.
The Hyundai Smarter campaign celebrates the lives and accomplishments of everyday women, who are living life on their own terms and achieving success by making smart choices. This new campaign is part of Hyundai’s ongoing commitment to diversity inclusion. For more information visit www.HyundaiSmarter.com.
ABOUT HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 820 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle limited warranty, Hyundai’s 10-year/100,000-mile powertrain limited warranty, and five years of complimentary Roadside Assistance. Hyundai Assurance includes Assurance Connected Care that provides owners of Hyundai models equipped with the Hyundai Blue Link telematics system with proactive safety and car care services complimentary for three years. These services include Automatic Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and in-vehicle service scheduling.
For more details on Hyundai Assurance, please visit www.HyundaiAssurance.com.