Beyonce wants you to dress like her.
The 33 year old #Flawless singer can add yet another notch to her very successful belt with the recently released joint partnership with London based brand Topshop. Beyonce and Topshop have produced a joint venture company to produce athletic streetwear brand — Parkwood Topshop Athletic Ltd. that will launch in stores and online in 2015 WWD.com has said.
This has been one helluva year for Beyzus: she broke a world record; finished a very successful world tour; did it again but with her hubby; partnered with HBO; snatched wigs and took names then took your edges. Whether you like her or not, you have to respect that fact that she is unbelievable good at what she does and looks good doing it.
It’s no secret that Topshop is one of Beyonce’s favorite brands to rock. Every time she’s in Europe or at home in Brooklyn, she’s photographed happily perusing the store. I guess it was only a matter of time before Beyonce realized she could shop at the store AND get paid to do so. She’s been photographed doing the tourist thing all over London and Paris since her and hubby finished their On the Run Tour back in September. Now we know the reason why…a bit of business with her pleasure.
Topshop is definitely one of my favorite brands, along with Zara and Asos. Their European inspired designs are great for whatever your style calls for. I think this is a great business move that will, of course, reap her amazing rewards like when she partnered with H&M last year.
I guess we’ll have to wait until the launch early 2015 to find out!
What are your thoughts? Do you think this will be a smart business move or is it doomed to be a bad deal? Sound off in the comments below.