If anyone has been having an amazing 2014 year, it is definitely Rihanna. As she is already look at as a Fashion icon to many, Puma now has announced that singer/songwriter, 7 Grammy holding, fashionista Rihanna is one of the new Creative Directors for the company. With her style, tall, model, figure, Rihanna will be overseeing sporting goods maker’s women’s line.
This Monday, Rihanna flew into Puma’s headquarter in Herzogenaurach, Germany for her first creative session with the design team to choose looks, colors, style and the focus goal that they want to accomplish. Also Rihanna will be working as the company’s global brand ambassador along side the world’s fastest man, Usain Bolt, football star striker Mario Balotelli and other for Puma’s 2015 ad campaign.
When you have a background with rocking some of the hottest designers, plus even working with fashion brands such as Gucci, Emporio Armani and Balmain, it’s no limit how far Rihanna just might take Puma in 2015. Many have already speculated with Rihanna coming on board with the 3rd largest sporting good’s maker, they will easily come to pass their competition, Nike and Adidas.
Puma’s chief executive officer Bjørn Gulden states:
Signing Rihanna is a fantastic step for Puma. Her global profile, her charisma and individuality, her ambition — all these things make her a perfect ambassador for our brand. With a strong portfolio in football, running and motorsport, finding an inspiring partner for women’s training was very important. Rihanna was a natural choice for us. We’re delighted to have her as a partner, and we’re looking forward to what’s to come.
Checkout some of the pictures of Rihanna’s celebration as Puma’s Creative Director: