To start off, this is a NSFW (Not Safe For Work) video, but is PURELY Art at its finest. London-based singer NAO delivers the official video for her song, “Bad Blood“. Directed by Pons Jewell, singer / songwriter NAO’s vocals tops over the cinematography shot in black and white that shows a nude goddess walking through the what seems to be the situations that are known, but aren’t spoken about. My understanding of the video, the goddess comes to confront A Business Man, The Church and Takers of History all to cleanse them of the sins they have done and to see the problems they have created. All while at the end, the goddess realises she has taken their sins as well as she becomes cleansed.




Very eye catching visual that comes with a meaning that will have you watching it over and over again to figure the true meaning of the video all while building a conversation around it. One thing, I’m still trying to figure out is why the woman in the coffin was left, but I’m guessing that since she was reborn in the music video, she was the only soul that is truly pure as she would be a child.

What are your thoughts on NAO’s music video for “Bad Blood”?

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