Ight at this point in the life, no man, or female can hate on Beyonce. While completing her last few stops of her FORMATION TOUR in 2016, Beyonce shows that she is always working. Along with working with Ivy Park clothing line, part time performer and a FULL time mother, Bey shows that she is also thinking outside the box as technology is revolutionizing who people are earning money and making life more convenient. With that stated, Beyonce now can add herself to a list of Tech Investors as her company Parkwood Entertainment has invested $150,000 into the buying concert merchandise app, Sidestep.
Sidestep got it’s break when it started selling t-shirts and posters for Beyonce’s Formation tour, but with seeing it’s success within two week, Beyonce and her Parkwood company quickly figured that they might need to build more with this rising and became an investor in it’s seed round of funding.
Sidestep CEO, Eric Jones states to Tech Crunch, “they wanted Beyoncé’s tour to be very focused on tech”, and liked the idea of “a tiny scrappy startup doing the biggest tour in the world.”
Well it seems like their hardwork is paying off and has them being endorsed by one of the biggest performers in the world, but she’s not the only one. Sidestep has raised a total of $1.7 million which includes also actor Jared Leto, former Lady Gaga manager Troy Carter and the previous CEO of the LA Dodgers.
Soooo Bey, I bow to you. You are thinking further outside the box than many are, even though technology is quickly changing everyone’s lifestyle. Beyonce can now also add herself to the name of like artist/actors who are coming apart of the tech life such as Snoop Dogg, Ashton Kutcher, and Justin Bieber. Shoutout to the tech investors!