As Snapchat looks to take the lead over Facebook and Instagram again, the newest piece to come, Snapchat’s Lenses takes Augmented Reality to another level. With the release being announced late last year that Snapchat will be releasing a new eye glass wear, we are coming to see that the product will change how you actually see the world. Pretty sure with more to come, SnapChat Lenses can turn any surface into a billboard. From an advertisers perspective, this may very lucrative, especially since SnapChat is supposed to go public sometime soon.

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